Cocolab
Cocolab
Creative Producer
When Cocolab first reached out, they were gearing up for a huge rebrand. I led production on the rebrand shoot, a large stills project geared toward creating an evergreen content library featuring the new branding and packaging. What followed was a yearlong collaboration across six campaigns from product launches to exciting collabs, from holiday to the introduction of the kids’ category.
Working closely with the in-house creative team at Cocolab, we defined a new look for the popular oral care brand.
Scope:
Full Service Production, Casting
Team Credits:
Creative Director: Annick Thomas
Photographer: Naohmi Monroe
Creative Producer: Ginger Boyd
Gaffer: Morgan Demeter
Digi Tech: Daniel Torres
Prop Styling: Kat Lozhnikova, Megan Vo
Props Assist: Kevin Manning, Charlotte Wilson
Wardrobe Styling: Layna Vancauteren
MUA: Julie Figueroa, Gabi Alvarez
Hair Stylist: Kisha Cheree
Production Assistants: Toni Nordone, Elaina Levy, Carla Huezo