Allied Echo Launch

Director

We worked with Allied to launch the Echo, the bike built to reflect modern road riding, delivering speed and comfort as road surfaces change. From race pace to mixed terrain miles, this bike reflects how real riders ride.

We grounded the campaign in a series of questions: how does the Echo make you feel? What doors does it unlock in your riding? Where would you ride if there weren’t limits?

Featuring world champion Kate Courtney, our campaign balances technical prowess with the ease and fun that can be found on the road. For an athlete so dedicated, so regimented in her training and specific disciplines, we imagine that coming back to the road for a training ride must feel like a moment of respite. Fun, fast-paced, curious, playful and raw.