Hypothesis Scrubs
VARIOUS PROJECTS
Anti-Impossible Los Angeles
Hypothesis Anti-Impossible Los Angeles
Director / CD / Editor
For the fourth installment of the Anti-Impossible campaign, we headed to Los Angeles. As always our process started with a deep dive into local medical professionals, conducting zoom interviews to get to know each subject and land on our final campaign hero. Different this time around was the launch of the new Hyper X scrubs fabric, which shifted our capture more toward product details and macro shots to show the knit fabric texture. Rachel Nance and her story inspired our capture style as well. As a Pilates instructor and nurse, we wanted to shine a light on the importance of self-care in the medical community. These are the people who give everything to take care of others and it’s crucial that they take care of themselves, too. Eight unique motion spots each tailored to a different strategy and position in the funnel plus a suite of still images designed for use from ads to website and beyond.
Scope:
Creative Development, Film Direction, Photography, Real People Casting
Team Credits:
Director: Ginger Boyd
Production Coordinator: Rafaela Hess
DP: Angus Morton
1st AC: Colin Shepard
Photographer: Cydney Holm
Digi Tech: Darren Vargas
Gaffer: Sebastian Kolderup-Lane
Key Grip: Zach Rabago
Swing: Jacob Museo
Swing: Marcelo Mercado
HMUA: Saruul Bekhbaatar
Wardrobe Stylist: Nicole Factor
Production Designer: Dani Taouil
PD Assistant: Andy Stogsdill
Production Assistants: Matt Kuhn, Marissa Traver, Danielle Trejo
Editor: Ginger Boyd
Color: Bree Brackett, Alter Ego Post
Mix: Ben Crannell
EP: Ginger Boyd
Production Co: Ginger Boyd Creative Studio
Anti-Impossible Miami
Hypothesis Anti-Impossible Miami
Director / CD / Editor
Building off the strength of our Anti-Impossible NYC campaign, the Miami edition would need to capture the same inspiring resilience of the medical community while raising the stakes to continue building momentum for the brand, and simultaneously capturing the idiosyncratic spirit of Miami. This campaign centers around real medical professionals and their stories, and so our process always begins with real-people casting. As we interviewed dozens of potential subjects, the embodiment of Miami as a place of tenacity and new beginnings began to take shape, one we sought to capture in each deliverable.
Working closely with the Hypothesis creative team for several months, we brought the Anti-Impossible spirit to life with a full suite of campaign photography and a total of 36 motion assets ranging from short-form social optimized hits to longer storytelling engineered for Youtube.
Team Credits:
Director: Ginger Boyd
Creative Directors: Ginger Boyd, Naohmi Monroe
Producer: Nicole Solis-Sison
DP: Diana Matos
1st AC: Tati Haack
Photographer: Naohmi Monroe
Digi Tech: Eric Lauer
Gaffer: Ariel Ramon
Key Grip: Jonathan Menendez
Swing: Roly Diaz
Swing: David Mayea
HMUA: Francis Suarez
Wardrobe Stylist: Lina Rodriguez
Production Design: Gabriel Duque
PD Assist: Gabriel Barreto
Production Assistants: Carlos Alfageme, Brian Valencia
Edit: Nick Manser
Color: Nathaniel Regier
Mix: Omar Gonzalez
Anti-Impossible New York
Hypothesis Anti-Impossible New York
Director / Editor
When we began collaborating with the teams Hypothesis and All Together Now Studio for the new Anti-Impossible NYC Campaign, we knew casting was going to be at the heart of the entire project. We dove deep to find three real NYC medical heroes who embody the Hypothesis ethos and build a campaign around their real stories. We researched and interviewed dozens of doctors and nurses to find our subjects whose stories would embody the Anti-Impossibility of the NYC medical community as a whole.
Over a period of four months, we built a bespoke campaign for Hypothesis — from creative ideation, scripting stories aligned with our subjects’ experience, leading production on two shoot days, and final delivery of 30+ motion assets and a library of stills. At the heart of our approach was a dedication to uplifting the stories of our subjects from the everyday grind to heroic stories meant to be celebrated.
The result — a multi-platform campaign with presence OOH on the streets of NYC, digital advertising, short-form social assets, as well as long form interviews with our subjects for the brand’s Youtube, all with the real life stories of NYC heroes at the core.
Team Credits:
Director: Ginger Boyd
Producer: Nicole Solis-Sison
DP: Eric Ulbrich
1st AC: Isabelle Cotney
Photographer: Naohmi Monroe
Digi Tech: Julia Bahlsen
Gaffer: Chris Caragine
Grip/Swing: Max Frega
HMUA: Amy Kate
Production Assistants: Cristina Gomez, Melissa Olguin
Editor: Ginger Boyd
Color: Nathaniel Regier
Sound Mix: Omar Gonzalez, Eliana Vela
VFX: Alex Bartz
Agency:
All Together Now Studio
Creative Directors: Steve McCullen, Allison Mathieu
Anti-Impossible Texas
Hypothesis Anti-Impossible Texas
Director / CD / Editor
Another city, another Anti-Impossible campaign, this time centered around Daisy Sanchez, an incredible plastic surgeon based in San Antonio. LET’S
As a Latina in one of the most demanding and historically exclusive fields in medicine, Daisy Sanchez represents a small but powerful percentage of women who challenged expectations and kept going.
Through an intimate blend of stills and motion, we captured Daisy as she is: confident, sharp, and deeply human. The work reflects the quiet resolve it takes to pursue surgery, paired with Hypothesis scrubs as a luxe, functional uniform for those doing the work every day.
Team Credits:
Director: Ginger Boyd
Creative Directors: Ginger Boyd, Naohmi Monroe
Producer: Naohmi Monroe
Production Coordinator: Stacy Claye
Assistant Coordinator: Carla Huezo
DP: Cesar Alvarez
1st AC: Dylan Byrne
Photographer: Naohmi Monroe
Digi Tech: Ish Holmes
Gaffer: Peter Klemek
Grip/Swing: Maurice Vellas
Production Design: Stephanie Bohn
HMUA: Amber Livingston
Wardrobe Stylist: Nicole Factor
Production Assistant: Anthony Fisher
Editor: Ginger Boyd
Color: Bree Brackett, Alter Ego Post
Mix: Omar Gonzalez
